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Why fitness’s favorite power couple is heading for a messy divorce.

Why fitness’s favorite power couple is heading for a messy divorce.

As Strava sprints toward a massive IPO, its complicated relationship with Garmin is turning from a partnership into a public feud that could change how millions of users track their workouts.

The business of building a bubble

The business of building a bubble

The AI boom is fueled by a simple, terrifying trick: Nvidia invests in companies that then spend billions on Nvidia chips.

Why EA is cashing out for $55B right before its biggest launch in years

Why EA is cashing out for $55B right before its biggest launch in years

The videogame giant has a potential blockbuster on its hands with “Battlefield 6,” but its biggest move is hitting the 'eject' button. Here’s the calculus behind the seemingly crazy timing.

"Sales at all costs" is a trap. Just ask Domino's.

"Sales at all costs" is a trap. Just ask Domino's.

An 83-year-old founder is back to save the company. His first move is a lesson for every marketer.

Soho House’s public market experiment is over. It didn't go well.

Soho House’s public market experiment is over. It didn't go well.

The members-only club is going private in a $2.7B deal, ending a rocky run that proved being cool isn’t the same as being profitable for shareholders.

Why a tiny startup just offered $34.5B for Google Chrome

Why a tiny startup just offered $34.5B for Google Chrome

Perplexity’s audacious bid isn't just a long shot—it's a masterclass in guerrilla marketing against a search giant.

Starbucks is betting half a billion dollars on a 4-minute algorithm.

Starbucks is betting half a billion dollars on a 4-minute algorithm.

The coffee giant’s profits just got cut in half. Its master plan to win you back involves fewer baristas and a whole lot more code.

Why GM is spending $900M on an engine from the past

Why GM is spending $900M on an engine from the past

The automaker's EV sales are doubling, but a massive new investment in V-8s reveals a surprising truth about its gas-powered "runway."